Investing in Theatre
Lang Entertainment Group’s theatrical ventures are chosen with two major factors in mind: entertainment value and profitability. They are financed using a commercial investment model. We consider the people that support our projects financially our Producing Partners in the business of our show – because it is much more than an investment. We are creating a product together. And as the saying goes, it takes a village. We work with everyone from savvy investment bankers to those just entering the exhilarating world of live theatre. We are just as eager to educate our Producing Partners, as we are to learn from them.Typically, theatrical investments are made in “units.” For one of our Off Broadway shows, a unit can start at approximately $5,000. For Broadway, a unit can be $10,000 to $25,000. Sometimes it is possible to share a unit with another individual or company. And for those interested in having a more substantial involvement in the production, there are opportunities to be Associate Producers and Producers by bringing on board your own Producing Partners.
Investors are paid back from the first profits from the show. Once the original money that was raised to produce the show has been paid back (known as “the capitalization”) to all the investors (known as “recoupment”), then the profits are split 50/50 between the Investors and the Producers. Our Producing Partners invest in the theatre for a variety of reasons. Although it is a high-risk investment, there are enough shows that have turned handsome profits for many years, for many people that make investing in a Broadway or Off Broadway production a rewarding experience.In addition to the potential financial success, other benefits can include:
- The opportunity to meet the cast, director, writer, choreographer, designers and other members of the company involved in creating the show~ A one-on-one relationship with the Producer
- Producing Partner business cards provided to you by the show
- Your name and biography in the Playbill at the Associate Producer or Producer level~ The ability to attend certain rehearsals
- Complimentary Opening Night tickets and Party invitations
- Complimentary tickets to readings and preview performances
- Exclusive invitations to “Company-Only” and “Industry-Only” events
- Special VIP house seats (the best seats in the house) for purchase at regular box office prices~ Special discounted tickets for your family and friends~ Status reports from the Producer and General Manager on the show’s activities and financials~ Assistance from the Producer’s office in arranging theatre parties, making recommendations, etc.
- Priority position as a Producing Partner on future projects
If you are interested in becoming a Producing Partner on a Lang Entertainment Group project, please contact Victoria Lang at Victoria@LangEntertainmentGroup.com to arrange a personal meeting.
According to the Broadway League…..
- The 2016/17 Broadway season box office grosses rose 5.5% – to $1.45 billion – a new record high.
- Broadway attendance is surging due to a large increase in tourism. 13.2 milliion people attended a Broadway show in the 2016/17 season.
- Broadway audiences have grown annually over the past 5 seasons by more than 15%.
- Tickets are selling at a record-setting pace, with grosses for the 2017/18 season reaching $327 million as of July 31st, 2017….a 20.5% increase over sales for the same period last season.
- Broadway attendance has topped those of the 10 professional New York and New Jersey sports teams combined, by over 2.6 million seats. Broadway shows could be more lucrative than sponsoring sports teams.